When auditing your site, take time to think about backlinks

Maybe your baby is a little less attractive than the others? Numerous studies have found that when a site is visible in both paid and organic search results, both results receive more clicks than if either appeared alone. Check your indexed pages (using a site: search) & crawl your site to …

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Can a techie truly understand organic links

Google said the data it collects from its human raters does not directly impact the ranking of any individual website. How important is it to take advantage of enhancing your results with descriptive titles, rich snippets, breadcrumbs, and other details? The major goal of all external optimization activities centers on …

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What industry jargon is common among your buyers?

What if their competing service page does a much better job of making it clear they understand the shopper's wants/needs/struggles? Onsite factors include keywords, title tags, meta tags, URL structure, and image alt text. How well these factors are optimized determines where a web page ranks in search …

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