Google said the data it collects from its human raters does not directly impact the ranking of any individual website. How important is it to take advantage of enhancing your results with descriptive titles, rich snippets, breadcrumbs, and other details? The major goal of all external optimization activities centers on …

What if their competing service page does a much better job of making it clear they understand the shopper's wants/needs/struggles? Onsite factors include keywords, title tags, meta tags, URL structure, and image alt text. How well these factors are optimized determines where a web page ranks in search …