Maybe your baby is a little less attractive than the others? Numerous studies have found that when a site is visible in both paid and organic search results, both results receive more clicks than if either appeared alone. Check your indexed pages (using a site: search) & crawl your site to …

Make sure your clients are aware of these factors, even if it's only at a cursory glance, to help them understand the "modern" era of keyword optimization. The way to categorize your information is through microformatting, sometimes referred to as structured data or structured markup. ?Broad core updates tend to …

This is no longer the case. The truth is that working on the search optimisation for your website is not a guaranteed source of traffic. In general, slow sites waste everyone's time and tend to be a big distraction to your web visitors. I'm on the lookout for an incredible …

However, I think it's important to understand that SEO alone will not get you the traffic/conversions to reach your highest level of marketing potential. A great way to boost your site's search visibility is to have a blog. Search engines are constantly scanning for content that is well-written, original …

The best SEO service providers include Server SideDesign, Magnetism, Bruce Clay Inc. Make sure all your website images have alt tags to describe them to search engines. There are also other Meta Tags that can be used to assist in an orginizations SEO plan. Visually, I prefer a handcrafted antique …

While Google considers deliberate link building unnatural and spammy (thus prone to penalties), Google still pays special attention to links. Keyword selection requires its due consideration. You do not want to select a common, albeit popular, keyword featured in various other contents as it dilutes your visibility. Conversely, you do …

Measuring behaviour directly gives you real data. Which keywords are the fastest to page 1? Fastest to the top 5? An SEO professional without analytics is a blind one; analytics are the key for measuring which tactics work and which do not. For example, where would one find Victorian rocking …

It doesn't help or get your site crawled any quicker or more often. These can be a great way to structure content within the content itself, rather than relying completely on the webpage's presentation. TLDs can be further classified as either sponsored TLDs or TLDs that do not have a …

Organic traffic refers to visits that come to your site when a user clicks on an unpaid search engine result. The key is that these visits are free. Search engine optimisation (SEO) is your means to maximising your access to and returns from this free traffic source. In order to …

Advances in information andcommunication technologieshave created global competitionfor goods and services. Creating content that serves a need is the best way to improve web ranking. They started hiring SEO experts to assist them in accomplishing their business goals by increasing traffics and sales. I'm not a big fan of manufactured …

Organizations should take many factors into account when pursuing an SEO strategy. As a site owner, analytics are the key to a clear visual of the impact your website currently has. By analyzing both your own data as well as big data sets online and competitor data sets, you can …

Google said the data it collects from its human raters does not directly impact the ranking of any individual website. How important is it to take advantage of enhancing your results with descriptive titles, rich snippets, breadcrumbs, and other details? The major goal of all external optimization activities centers on …

Spam too can increase for the same reasons, but with good filters in place, this can easily be managed. A new form of data analytics is based on Your personal opinion can be interesting and valuable, especially if you have been in a specific field for a long time. But …

Meta tags are important because different search engines weigh the information in these tags differently. It is recommended to take a holistic approach to SEO and consider all factors. The days of being able to manipulate one or two isolated metrics are gone. Web pages containing matching verbiage will have …

For example, Google rolls out a new ranking algorithm, and you need to add it to the list. What is SEO? If you're not adding value, then the customer simply won't ascend and you won't grow your business (fast or slow). That's what it takes. I'm not a big fan …

Unfortunately, while looking to build natural links, most webmasters often neglect a very important aspect: preparing your site for link building. If you clicked on a search result and did nothing but wait, you'd grow impatient with Google and move on to the next search engine. Company blogs have been …

What if their competing service page does a much better job of making it clear they understand the shopper's wants/needs/struggles? Onsite factors include keywords, title tags, meta tags, URL structure, and image alt text. How well these factors are optimized determines where a web page ranks in search …